On Monday 5th December, Amazon released its new app Amazon Go, which allows customers to swipe their phones upon entering a store, scanning items along the way, and leaving without the need to stand in a self-checkout line.

Sounds good on paper, right? Looks even better in that Amazon Go infomercial which you can see on their website. But what are the benefits of such a revolutionary means of shopping, and alternately, what are the consequences?


GOOD THING ABOUT AMAZON GO:  There’s the Amazon Go app that not only allows you to enter the store but automatically adds each and every item you pick up into your virtual card (NOTE: If you change your mind about a particular item, you can simply put it back on the shelf. Amazon’s technology will update your virtual card automatically.